Speedo USA
For SpeedoUSA.com no project was ever the same, one day we were using Flash and AS3 for homepage and product layouts, the next we were using SilverStripe to scrape the site for product data, an automated process used to support Explore Speedo. Later we ported the site scraping engine to CakePHP, to improve database performance.
We pushed the features of Flash AS3 to their limits by developing smart loading content that react lightning quick and call data on-the-fly and only when needed.
We also pushed their e-commerce initiatives by completing multiple marketing campaigns on a short timeline, ensuring timely turnaround for the rest of the team at Speedo USA. We even made a QR code linked page that is optimized for smart phones like the iPhone and Android OS phones.
We expanded their social network experience by building rich content that fit right into the Facebook frame, allowing custom Speedo widgets that connect to their fans on a deeper level.
Updating and maintaining SpeedoUSA.com
- Rebuilt the homepage into a Flash and HTML content driven area with dynamic promo code inclusion
- Upgraded Category pages (Women's, Men's, Kids, Footwear, Accessories) with smart quick loading Flash content
- Perform weekly homepage updates quickly and efficiently
- Built and coded gift guide page, CMS family spots, and custom category page A-Spot banner
- Created a custom Speedo Remix homepage with video playback and smart content loading
- Created a flipbook of top 20 holiday items, optimized for iPhones and Androids and linked via a QR code
- Designed, coded, and built a PHP script that scrapes the SpeedoUSA.com website to gather crucial product information allowing richer product content on the Explore.SpeedoUSA.com website technology pages
Managing Speedo USA social networking
- Updating Facebook, YouTube, and Twitter pages with relevant information
- Updating pages with brand and swimming related news, trivia, quotes, and interactive questions
- Adding polls, new images, videos, and exclusive content
- Notifying users of sales and promotions
- Steadily growing Facebook and Twitter fan base without the use of ad purchasing
