Calvin Klein Underwear
Our projects with Calvin Klein Underwear have ranged from Flash heavy presentations to JavaScript enriched content and video playback for all by utilizing HTML5.
Whether it be a contest entry form for a $500 sweepstakes or a Flash-based Coverage Level Quiz for customers to find the right bra for them and their activity, our work for CKU.com helped boost their digital experience and user enjoyment.
Not only did we support their e-commerce initiatives, we helped create one-of-a kind widgets for their Facebook page and verified usability in their content for all major browsers.
Features
- Created Flash email collection widget for the CKU Facebook page
- Created a custom coded Sweepstakes page for the CKU $500 shopping spree contest:
- Built in PHP and JavaScript using an iframe to get around the GSI JS restrictions
- Posted results to an eDialog email list to be used for marketing and the contest winner
- Optimized pages for all browsers and platforms
- Created and maintained an HTML 5 video player page that allowed video playback in devices ranging from PCs, Macs, iPods, iPhones, iPads, Blackberries, and Android phones
- Created a full featured Flash style finder quiz that allowed users to respond to questions and find the correct type of bra that fit their needs
- Coded a custom homepage slideshow for the CKU X Elements campaign
- Loaded and coded key category pages for the CKU site, including:
- Explore CKU
- The Sale category page
- Women's Category Page
- Men's Category Page
- Women's Holiday Gift Guide
- Men's Holiday Gift Guide
- Shop by coverage level
- Women's Shop By Collection
- Men's Shop By Collection
- Women's Shop by Style: (bras, panties, tops, sleepwear)
- Men's Shop by Style: (bottoms, tops, sleepwear)
- Created a custom video HP and landing page that displayed their video for the CKU X underwear campaign
- Created a template for the CKU homepage allowing light JavaScript abilities within restrictions of the GSI Commerce CMS
