Immortal Wolf

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immortal wolf portfolio - Arbor Sports

Arbor Sports

For this project, we re-coded and expanded the Arbor Sports store locator. we added more contextual information about each store, added icons for the each kind of Arbor Sports products that store carried (skate, snow, apparel) into the Google Map, and even added an automatic zip code detector via the user's IP address. This would save the user from entering in their location if they were in their search area, but still allow them to manually add a different zip code.

We also added a new dynamically generated online dealer section that allowed the Arbor Sports staff to quickly and easily change the listing of their online dealers. Once implemented, traffic on the Arbor Sports store locator page dramatically climbed, and retailers saw much more referral traffic.


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